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Brand assets The mark,
and its rules.

Everything needed to show Luwenzo correctly in print, on a screen or on a trade stand. If what you need is not here, ask — we would rather send you the right file than have you redraw it.

The logo

A heron, framed in a square. The frame is part of the mark and not a container it was dropped into: it crops the bird, and the crop is what makes it read at the size of a favicon. The full lockup sets the wordmark beside it. Use the lockup wherever there is room and the mark alone where there is not.

Download the mark (SVG)Download the lockup (SVG)
Luwenzo

Clear space and minimum size

Keep clear space all round the lockup equal to the height of the square frame. Never set the mark smaller than 24 px on screen or 8 mm in print — below that the heron closes up and reads as a smudge.

Colour

Two colours and three grounds. Navy is the ink and carries every piece of text; lime is for one thing per view and never for body copy. There is no dark mode and no dark ground: the house rule is light grounds, everywhere.

  • ink#0D2C44Every word on the site
  • accent#B9E422One thing per view
  • accent-ink#101E04Text on lime
  • base#FFFFFFThe default ground
  • surface#F3F6ECA section apart
  • tint#F2FAD4Inside a drawing
  • ink-soft#5B6E7CSecondary text
  • line#E2E6DAHairline rules

Type

Three faces with three jobs. Nothing else is used, and nothing is set in a weight that is not listed.

Science Gothic
Display and headingsWidth 90, weight 840, uppercase
Geist
Body and interfaceRegular and semibold
Geist Mono
Labels, codes, measurementsUppercase, letter-spaced

Using it

Please do

  • Use the supplied SVG files rather than a screenshot or a trace.
  • Set the mark in navy on a light ground, or in white on a photograph.
  • Keep the square frame — it is part of the mark.
  • Ask us for a format you need and cannot find here.

Please do not

  • Redraw, stretch, rotate or outline the mark.
  • Add a gradient, a shadow or a glow to anything.
  • Put the lockup on a dark or busy ground where it stops reading.
  • Recolour the mark into a palette that is not on this page.

Press and partners

For photography, product drawings, specification sheets or anything not on this page, write to us and say what it is for.

info@luwenzo.com